We are a fast growing franchisor climbing gym company that is expanding across the United States. At EVO ROCK + FITNESS we believe that everyone has
untapped potential inside of them – it’s only a matter of discovering it.

Our gyms provide the framework for people of all ages and abilities to discover that potential through climbing, in a non-intimidating but inspiring environment.

Our Mission is Simple: To empower people and strengthen communities through climbing.




Hilary oversees the communications, marketing and outreach of all EVO gyms. She works on future climbing gym start-ups and oversees the corporate relations of the business.

Hilary is both a long-time climber and licensed architect. Her climbing career started in Boulder, CO in the late 80’s. Gaining rapid recognition and success, Hilary was one of a handful of women pioneers in the country, raising the bar on female standards in the sport. Hilary has been coaching for more than 20 years and has coached youth to the world cup level. She has also climbed and trained extensively throughout the US and Europe with the world’s top climbers. When she is not busy doing working on business relations you can often find her at one of the great crags in New England, hiking or sea kayaking the coast of Maine.