Strategic Business Leader // New Hope
Eric J. Pierce is a strategic business leader, innovator, marketing, and market research professional,
who specializes in helping businesses develop strategy and identify and prioritize opportunities. Eric
brings business management and consumer behavior perspectives to the businesses he supports.
Eric’s passions lie in the intersection of consumer behavior and business strategy within the Natural
Products industry. These passions are focused on helping companies navigate the dynamic and
changing marketplace, helping to re-imagine brands, drive innovation, and focus business
investments with an eye towards meeting the needs of the evolving marketplace.