Waste Farmers was made to empower the farmers of the 21st century with sustainable solutions to grow consciously. Their vision is to become a vertically integrated food and agriculture company that cultivates solutions empowering the world to eat and grow sustainably.



John-Paul Maxfield , CEO and Founder. JP is responsible for the overall strategy, management and growth of the Company. The Company started in 2009 with $9,000 and a belief that idealism and capitalism can coexist. Today WF has evolved into an innovator respected by leaders in the global community for developing simple solutions to the complex problems of modern agriculture and food security. The knowledge and experience behind Waste Farmers has been many years in the making as John-Paul comes from a family of agricultural leaders who have been pioneers in farming and ranching since the 19th century. Prior to starting Waste Farmers, John-Paul founded the “The Inspired Economy” now known as “The Inspired Economist” in 2005, a blog focused on covering the people, places, ideas and technologies inspiring positive change and redefining capitalism. In addition, John-Paul served as an Associate at MBH, a private equity group specializing in small to mid-cap service companies.

Prior to joining MBH, John-Paul was an analyst with
Alvarez and Marsal, where he spent the majority of his time on a team that aided Louisiana’s Recovery School District with the restoration of public schools in the
aftermath of Hurricanes Katrina and Rita. In 2007 John-Paul was selected as one of the “Fifty for the Future” by the Colorado Statesman and in 2011 was selected as one of the Denver Business Journals’ “40 Under 40”. In 2011, John-Paul was appointed by Denver Mayor Michael Hancock’s administration to serve on Denver Seeds, a strategy to support small businesses, create jobs and shift food production away from large out-of-state industrial operations toward local growers. Matt Gettleman, Director of Strategy.  Matt Gettleman joined Waste Farmers in 2016 and works on finances, business strategy and growth of our current and future products. With his BA in Environmental Science and MBA from CU Boulder-Leeds, Matt studied entrepreneurship, sustainable business and finance at Leeds and spent the last year working as a small business strategy and finance consultant for early stage food startups in Boulder. Matt is really excited to be a part of the WF’s team, to get the opportunity to work with a group of folks who are passionate about creating the next era of conscious business — from leadership models to sustainability — and who are excited about growing an awesome and sustainable company.