Founder & CEO // The LOHAS Group
Ted is a change agent, trend spotter and principal of the LOHAS Group, a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets to access and profit from the +$300 billion Lifestyles of Health and Sustainability marketplace (LOHAS). He is uniquely positioned to have a large picture understanding of macro trends affecting the LOHAS market that can indirectly affect how a company conducts business in the future and assess new opportunities. He has been instrumental in the development of the global LOHAS concept that has spread rapidly throughout the world as an identifier of elevated and deeper connection with planet, people, profit and healthy living. Ted is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years. He has worked closely with executive teams pursuing environmental, social and wellness innovations at corporations including Coca-Cola, MINI, Mohawk Flooring, Jurlique, Macy’s, Ecobonus and Natureworks.
Ted is a highly sought international speaker on LOHAS market insights and presents frequently to Universities, business associations, and companies. He is a contributing writer to various national and international business publications. He also serves on several boards promoting sustainability, education, social entrepreneurship, racial integration and micro-credit enterprises. Ted grew up as an outdoor enthusiast in the mountains of Colorado where his family developed a nonprofit that helps impoverished women in Vietnam and Guatemala through micro credit financing and currently has over 5,000 loans in the field. He has been involved in community outreach and nonprofit work from a young age. He has a Bachelor’s degree in international relations from the University of Colorado and a Master’s degree in adult education from Regis University. Ted has a strong passion for teaching and igniting the spark of insight in people. He has lived overseas in Asia where he assisted in nonprofit work and studied Chinese. He also lived in Japan and was a ski coach during the 1998 Nagano Winter Olympics.