Founder // JPG Resources
Jeff Grogg founded JPG Resources to build food and beverage companies and brands. JPG Resources now has three areas of practice, with focus areas of Marketing and Sales, Product Creation and Commercialization, and Operations and Quality. The JPG Resources team is a collection of senior leaders who are results focused business people, with depth developed at leading companies and an entrepreneurial spirit that connects with companies at all stages of growth. Before launching JPG Resources in 2009, Jeff led product innovation at Kashi as the company grew from $25million to $750million in sales over 9 years. In addition, he headed the R&D team for Kellogg’s Health and Wellness business, launching a series of Special K and All-Bran functional beverages and bars. These experiences have given him direct insight into rapidly moving functional food concepts from blue sky to market shelf, as well as into the creation of brands and products that capture the hearts of consumers, retailers, and investors. JPG Resources now works with companies including startups, leading natural and specialty brands, and global leaders, contributing strategic and executional expertise to enable and drive business growth.